Shely Perez has been an extremely influential leader her community, encouraging other women and small business owners to become involved with Esperanza. She says that in the past, many of her community members have been tentative about taking out loans due to the usurious interest charged by local loan sharks, but that they have all been appreciative and grateful for the opportunities Esperanza has brought them.
Shely has been with Esperanza for a bit more than a year, and has been an example of success and hope for many of the women her community, La Cienega, located on the North Coast of the Dominican Republic.
When Shely is not out selling clothes, she is attending the many needs of her seven children. She shares the responsibilities of earning an income for the family and caring for her children with her husband Chichi — as such, when Shely is at home taking care of the kids, Chichi works in construction, building small homes in their community. Shely has found that she has best been able to give back to her community by teaming up with other women from her Bank of Hope to provide business mentoring to those living nearby.
While receiving only a middle-school education before becoming a mother at the age of fourteen, Shely nevertheless has a natural knack for understanding business. The concept of profits and losses, recognizing a market, keeping detailed records, and the importance of savings all seem to come naturally to her. While thousands of women sell clothing in the streets of the Dominican Republic, Shely has found her niche selling used men’s clothing. By selling used clothing that consistently looks new, and for a lower price, she has been able to rise above the majority of the competition and be one of the most successful clothes vendors in her community. A recent loan enabled her to purchase a motorcycle, which in turn has vastly increased her ability to reach new communities, and attract more customers. Her wise investment in a motorcycle coupled with her ability to secure a niche in the used clothes market has allowed her to establish relationships with clients whom not only expect her regularly, but whom also bring new business to her and bolster her reputation. This type of success and growth has set her apart from the many competitors in the clothing sales industry.
Shely was elected as the bank president (which is now at 25 members) one year ago. At each meeting, she opens the group in prayer, organizes all of the payments, does the final count of the money before passing it to the loan officer, and translates between Spanish and Creole. The majority of the women in her particular group are Haitian, and many do not speak Spanish yet. Shely’s dedication to her peers and their success is evident as she diligently reads them their responsibilities and rights as Esperanza associates at every meeting. As questions arise amongst her peers, she diligently seeks out the answers from her loan officer, striving to thoroughly facilitate communication between the loan officer and her group members. Shely is a true leader, and will undoubtedly play an important role in helping others to improve their own lives.
One of the unique ways that Shely shows compassion and empathy for others is through her sales on partial credit. While some may discredit this act of compassion as nothing more than strategic business, Shely has altruistic motives for offering clothing to clients when they can’t pay. She recognizes the poverty that surrounds her and is quite familiar with what it is like to be short of money, she believes is her duty to offer a necessity such as clothing to those who don’t have the means for paying for it upfront; when possible, Shely does not deny someone the dignity of being clothed. Through her due diligence and the strong relationships she has formed with her customers, she consistently recovers all of her debts while providing a basic service to those who otherwise would not have the means to pay for clothing articles in full.
Shely’s greatest challenge has been her living situation. Several years ago, Shely found herself living with her husband and, at that time, five children in a tiny rented home. Not only was there not enough room to sleep, but fighting and conflict between neighbors was constant and made for an unsafe environment — it was not a suitable place to raise children, she said. Leaving that home and purchasing the land to build their first home was no easy feat on her husband’s small income. However, today she stands with pride next to a home that she calls her own and gets even more excited as she points to the back half of her house that is partially completed, and constructed entirely cinder-block. Her own dream house is becoming a reality as we speak (s house of cinder block and concrete withstands the hurricanes and tropical rainstorms that leave so many poor families homeless in the Dominican Republic every month).
Shely has risen up as a true community leader in her church and community. She attributes much of her new found success in the last year to the confidence and sense of purpose she has gained as a small-business owner and president of the local micro-bank. Two years ago, she said that she was depressed and felt helpless as she and her husband struggled to feed and clothe their children on his salary alone, not being able to participate as an earner for her household was frustrating and demoralizing. Now, Shely not only stands with more respect in her house, but also stands as a respected recognized leader in her church and community alike.
