PURPOSE OF POSITION:
The brand advisor will work with VisionFund’s global marketing and fund-raising director, marketing manager, and communications director to develop, review, manage, facilitate, advise, and implement the brand and re-branding of affiliated micro-finance institutions within the VisionFund network.

KEY RESPONSIBILITIES:

• Develop plans and executing projects and initiatives that support the broader short and long-term marketing strategy in relation to the re-branding efforts of the MFI network;
• Collaborate with various departments and entities to ensure brand integrity and one clear voice;
• Work with and manage vendor partners and communication agencies, and all aspects of their projects;
• Ensure that the brand remains intact and unchanged in context of many different needs and environments that will require unique responses;
• Educate staff and leadership on the brand;
• Advise and provide leadership in the development of micro-finance institution marketing plans when and where needed;
• Work with the marketing manager to assess and evaluate current branding needs at network level, and develop a strategy to implement the brand in a stepped process;
• Interview MFI leadership and create custom branding time line and strategy to fit and align with MFI and VFI goals and timing;
• Work with WVI legal department to update, assess, and create implementation process to ensure proper licensing and trademarking of brand in country;
• Assess collateral and signage needs at the MFI level and work with marketing manager to develop full suite of products to support the MFI within reasonable expectations and fiscal limitations;
• Evaluate physical signage and real estate needs at the MFI level, and provide an assessment and recommendation as to how the MFI can best re-brand its image within context of its physical space;
• Evaluate messaging at the MFI level, and work with MFI staff and the communications director to provide final messaging that lies within the network context, while meeting local objectives and needs;
• Assess MFI’s current marketing strategy and plan, and provide feedback, insights, leadership, and plan implementation so MFI can develop and execute a marketing plan in alignment with set goals and objectives. If marketing plan does not exist, work with the MFI to develop one.

KNOWLEDGE, SKILLS & ABILITIES:

• Bachelors degree in business or communications
• Prior brand management and marketing experience
• Understanding of branding methodology
• Familiar with Adobe Creative Suite and Microsoft Office
• Communications background and/or ability develop succinct messaging

PREFERRED:

• Masters degree in management
• Preferably, experience working within the context of NGO, development, or MFI efforts. Travel and work within developing world, a plus.

Source: SeaMO