I can across Soap Hope this evening as a result of a Tweet I received as a result of retweeting this article. Soap Hope’s business model, named “Good Returns,” really impressed me and I thought worthy of sharing — they invest 100% of their profits every year, for the full year, into anti-poverty non-profits. They chose microfinance as a niche to support and are currently partnered with 3 microfinance institutions (Esperanza International, Chiapas Project, and Plan Fund). 2009 was their first year in business, and they generated $20,000 in profits that was then loaned to their microfinance partners.

Their co-founder, Salah Boukadoum, has extremely ambitious goals for the “Good Returns” model — one billion dollars towards ending poverty. I applaud his efforts, and hope we continue to see additional entrepreneurs like him starting businesses that help alleviate poverty.