Published by Drew Meyers on 27 Sep 2010
Wokai Implements the Concept of a “Contribution Plan”
I was just taking a look at Wokai as a result of a post on Facebook (linking to this post about moving Wokai to the cloud) — and noticed a feature I absolutely LOVE when I signed in. Contribution Plans!
The feature allows a registered member of Wokai to set up a recurring contribution (to entrepreneurs in China) and/or donation (to Wokai overhead) that will be billed either monthly or quarterly to a credit card. For instance, I just set up a donation of $25 every three months with a $10 donation to Wokai. It’s not much, but every little bit counts. I’ve long been a supporter of the organization and would have donated more often had this feature been in existence since the beginning. But now, I can no longer use the excuse that “I forgot” when it comes to donating — but unfortunately I’ll have to use that one for my lack of donations over the past couple years
This is an unbelievably smart feature on Wokai’s part, and one that not even Kiva has implemented yet (if I’m wrong on that, let me know). It’s a fact that donors around the globe are being bombarded from all angles with pitches to help NGO A, NGO B, and NGO C — but now, if Wokai can win their attention once (no small task), they have the ability to sign up recurring donors rather than relying on email marketing to bring donors back to make additional transactions. I have no idea the actual numbers, but I’m betting a recurring donor is at least 10x as valuable to Wokai (since you have to factor in donor acquisition costs) than a one time donor.
To access and set up a Wokai contribution plan for yourself, just login and click the “Contribution Plan” option within your “My Wokai“.
I’m willing to bet that more peer to peer lending platforms, and other non profits for that matter, will start implementing this feature in the near future.
Happy [continual] contributing!!
